Houston Zoo Newsletter
Spring 2020
Client: Student Project/ Houston Zoo Newsletter
Challenge: The goal was to have children be interested in reading the newsletter and learning more about animals that weren’t native to the US. An additional challenge was being limited to using only two colors.
Description: Since the target audience was children, it was important to appeal to them with a cute illustration style. To capture their attention, bright shades of red and green were utilized. Once the viewer is interested, they would start reading from the header “Red Panda” that is emphasized with a larger font size.
