Logos

After designing a variety of potential logos, the final logo was inspired by the geometric shapes found in Kandinsky’s work called Upward. Taking those shapes, they helped create two different letterforms for the letter “K”. There are two versions of the logo with one including text and the other with just the two Ks overlapping as one.

Slogan & Color Palette

The slogan was kept short and simple while alluding to the fact that Kandinsky was an abstract artist.

Kandinsky’s paintings had a lot of shades of blue and off white, so they were incorporated into the brand’s color palette. Orange was used as a complimentary color for the blue.

Fonts

Josefine Slab and Sans were chosen because of the offset in the letter “e” to go along with the abstract theme. Work Sans was chosen for how well it fit with the other two fonts. Variations of font weights were used throughout the whole project.

Business System

This incorporates the letterhead, business card, and envelope.

Menu

The menu uses playful typography and abstract elements that help guide the viewer’s eyes throughout its entirety. The speciality item was emphasized through white space and font size.

Advertisements

Advertisements were created to garner attention for Kafe Kandinsky while delivering important information.

Collaterals

Collaterals were made in different forms that ranged from as small as a ball point pen to as big as a delivery van.